Warren Logo
The interacting processes of globalisation and the emerging knowledge economy have been greatly facilitated by, and in their turn provided a powerful driver for growth in connectivity, principally through the Internet, and the range of commercial and social activities now enabled by it.

The extraordinary growth and influence of services provided by companies like Facebook, Twitter, Google and Groupon, on top of the more familiar delivery of a range of retail and information services via the Internet, have had a significant impact on the rules, and price, of competition.

No organisation can operate without an appropriate model for using the Internet as a means of reaching customers, reducing transaction costs, outsourcing specific requirements, recruiting staff and even raising capital.

We are deeply involved in researching these transformations and identifying their consequences for innovation.